Architects and Design

Many hospitality projects are conceptualisd by architechs and designers to create a particular theme or image in an outlet being built, redeveloped or refurbished. The hospitality industry like many other profile industries has an element of innovation and uniqueness in which bars and restaurants like to differentiate themselves from their competitors by offering different experiences and concepts.

Architechs and designers are highly influencial in the planning and outcome of specialised hospitality concepts and designs across all areas of the hospitality industry. These types of hospitality projects generally have strict guidlines and protocols in place to ensure that the concept integrity is maintained and is able to be successfully replicated in new locations while retaining the underlying theme and core values of a the unique business concept.

Beverage brand concept bars are created and positioned to reflect the style or theme of an actual brand and often have a tap beer point of sale aspect matched to them to create a more integrated overall concept and experience for consumers. International beverage companies often use concept style restaurants and bars to introduce and grow their brands into new markets or places where their brands have little market penetration and awareness.